AN EXPLORATORY STUDY OF FACTORS INFLUENCING INVESTMENT DECISIONS OF POTENTIAL INVESTORS

Author(s): ALLEYNE, PHILMORE; BROOME, TRACEY (2010)

Created 26 Jul, 2010
Categories Working Papers
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The purpose of this study is to determine individual factors that are likely to influence the investment decisions of potential investors. The study uses the dimensions of Ajzen’s (1991) theory of planned behaviour (attitudes, subjective norms, and perceived behavioural control), and Sitkin and Weingart’s (1995) risk propensity as predictors of investments intentions. The study used a self-administered questionnaire of a sample of business students in an undergraduate institution. It was found that attitudes, subjective norms, perceived behavioural control, and risk propensity were significant predictors of investment intentions. We also found that risk propensity did not moderate the relationship between the predictors (attitudes, subjective norms, and perceived behavioural control) and the dependent variable, intentions to invest. These findings are consistent with prior research and do show that education in business finance can help to influence investment decisions.

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