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This paper seeks to determine why Barbados' share of Caribbean activity is declining when there is increased travelling worldwide. It examines the economic contribution of tourism to the Barbadian economy and identifies the growth in tourist arrivals in Barbados. It also examines trends in regional tourist arrivals between 1980 and 1991and discusses the major factors influencing tourist arrivals, and in the last of six sections it highlights some issues which should be on the tourism agenda for the future. (Presented at the Research Department's annual review seminar, July 15 and 16, 1993)