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Barbados ranks first among seven Caribbean countries included in the Travel and Tourism Competitiveness Report 2015, published by the World Economic Forum, the body which hosts the famous Davos conference in January each year. The Forum's measure of competitiveness is a comprehensive one, taking account of all the factors that influence potential investors' decisions. Taking a closer look at these factors pinpoints for us the competitive strengths of Barbados' tourism, as well as the challenges we have yet to overcome.