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This paper, with the use of annual data covering the period 1973 to 2003, seeks to identify the determinants of outbound tourism demand (tourist expenditure outflows) in Barbados. We employ cointegration analysis by utilising a vector error correction (VEC) approach proposed by Johansen (1990) to make inferences about the long run and short run relationships. The results indicate that in the long run, outbound tourism demand is influenced by the exchange rate, per capita income and the cost of tourism. In the short run, only the exchange rate and the cost of tourism have an impact on outbound tourism demand in Barbados.