Authority on Creative Thinking to present 30th Sir Winston Scott Memorial Lecture

Created 21 Oct, 2005
Categories General Press Release
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Barbadians will have the opportunity to learn from one of the world’s leading exponents of creative thinking when Dr. Edward de Bono delivers the 30th Sir Winston Scott Memorial Lecture at the Frank Collymore Hall on Monday, November 14, 2005 at 8:00 p.m.

Dr. de Bono is the pioneer of lateral thinking, which encourages people to look beyond traditional concepts and to examine problems from a variety of perspectives in order to arrive at innovative and creative solutions.  It is from his teachings that the phrase “thinking outside the box” was coined.

His teachings about creative and conceptual thinking have been the driver of organisational innovation, strategic leadership, individual creativity and problem solving.

Over the course of his career, Dr. de Bono has worked with large corporations such as Microsoft, British Airways, and AT&T, promoting his theories of lateral thinking and the Six Thinking Hats, an alternative model for examining business challenges and opportunities.

“The reality of a global society means that Barbados must compete not only with other developing nations, but also with the world’s largest economies. For us to excel, our products and services must be truly innovative,” said Central Bank Governor, Dr. Marion Williams. “We expect that Dr. de Bono’s presentation will give us some insight into the mind of one of the world’s authorities on creative thinking and will enlarge our own minds.”

In addition to his path-breaking contribution to the business community, Dr. de Bono’s work has proved beneficial to students and those in the field of education.   His programmes are taught in thousands of schools around the world and are a compulsory part of the school curriculum in some countries.

The Sir Winston Scott Memorial Lecture, which is sponsored by the Central Bank of Barbados, is held in November each year in honour of Barbados’ first native Governor General and in celebration of the country’s Independence.
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